Master Digital Marketing With Gen AI
Master In
Digital Marketing
Certificate Course
Shaping AI-powered Digital India
Elevate your business and professional growth with our 6-month classroom program. Work on your own project or other LIVE projects during a 3-month internship.
The course is EXCLUSIVELY designed to equip entrepreneurs, startup founders and students looking to develop their skills with cutting-edge digital marketing strategies enhanced by generative AI.
Learn from seasoned trainers with over 45 years of combined experience, having worked with 120+ global brands and trained over 65,000 professionals. Get trained by the pioneers of digital marketing training in Gujarat.
142+ Reviews by Happy Students
ROI-Focused
Training
Design Marketing Strategies
Real-World
Case Studies
Lifetime FREE
Learning &
Mentoring
65,000+
Professionals Trained
3 Months
Internship on LIVE Project
97%
Placement Record
Training Modules
Module 1
• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
Module 2
• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
Module 3
• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
Module 4
• What is Search Engine Marketing
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads
• success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads
• success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads
Module 5
• Introduction to design
• Color Theory
• Font Psychology
• How to create Ad Images that gets clicks
• Social Media creatives – Do’s & Don’ts
• Online tools and websites for designing
• Basics of Photoshop & Adobe Illustrator
• Color Theory
• Font Psychology
• How to create Ad Images that gets clicks
• Social Media creatives – Do’s & Don’ts
• Online tools and websites for designing
• Basics of Photoshop & Adobe Illustrator
Module 6
• Why Social Media
• Social media history
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• LinkedIn
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Twitter:
• Twitter profile optimization
• Types of tweets to get organic result
• Twitter funnel
• Twitter tools
• List creation and leveraging content
• Moment creation and optimization
• Analytics
• Remarketing list
• Conversion setting
• Twitter Ads
• Monthly editorial
• Pinterest:
• Why Pinterest for marketing
• Profile optimization
• Strategy to create boards that attract followers
• How to get organic followers • Types of pins
• How to optimize ‘Tried’
• Understanding infographics
• Infographics tools
• Analytics
• Monthly editorial
• YouTube:
• How to optimize YouTube channel
• Optimization checklist
• Optimization of info cards and end screen
• Decoding algorithm
• YouTube audience behavior
• Algorithm factors correlating with YouTube search ranking
• Competitor analysis tools
• Tags and optimization tools
• Algorithm hacks
• Snapchat:
• Type of content on Snapchat
• Use of Features in Marketing
• How to increase followers?
• Social media history
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Twitter:
• Twitter profile optimization
• Types of tweets to get organic result
• Twitter funnel
• Twitter tools
• List creation and leveraging content
• Moment creation and optimization
• Analytics
• Remarketing list
• Conversion setting
• Twitter Ads
• Monthly editorial
• Pinterest:
• Why Pinterest for marketing
• Profile optimization
• Strategy to create boards that attract followers
• How to get organic followers • Types of pins
• How to optimize ‘Tried’
• Understanding infographics
• Infographics tools
• Analytics
• Monthly editorial
• YouTube:
• How to optimize YouTube channel
• Optimization checklist
• Optimization of info cards and end screen
• Decoding algorithm
• YouTube audience behavior
• Algorithm factors correlating with YouTube search ranking
• Competitor analysis tools
• Tags and optimization tools
• Algorithm hacks
• Snapchat:
• Type of content on Snapchat
• Use of Features in Marketing
• How to increase followers?
Module 7
• What is inbound marketing
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model
Module 8
• Thinking Strategically
• PESTAL
• Marketing In VUCA
• Blue Ocean Strategy
• Chain of Behaviour
• Consumer Adaptor Categories
• PESTAL
• Marketing In VUCA
• Blue Ocean Strategy
• Chain of Behaviour
• Consumer Adaptor Categories
Modules
Module 9
• What is Affiliate Marketing?
• Fundamentals of Affiliate Marketing
• Affiliate Marketing Business Model
• What is Affiliate Network
• Niche Selection
• Micro Niche v/s Broad Niche
• How to find Best Niche
• Competitor Spy
• Writing Content
• Blog Structure
• Setting Pillar Page
• Add essential Pages to your blog
• Writing content that brings sales
• How to drive Traffic
• Quora
• Forum
• Quora Ads
• Link Building
• Profile Creation
• Blog Comment
• Link Clocking
• Amazon Affiliate Marketing
• How to find product
• Find products that bring sales
• How to set up Affiliate Marketing blog that generates sales
• Tools and plugin set up
• How to find Adv .
• Fundamentals of Affiliate Marketing
• Affiliate Marketing Business Model
• What is Affiliate Network
• Niche Selection
• Micro Niche v/s Broad Niche
• How to find Best Niche
• Competitor Spy
• Writing Content
• Blog Structure
• Setting Pillar Page
• Add essential Pages to your blog
• Writing content that brings sales
• How to drive Traffic
• Quora
• Forum
• Quora Ads
• Link Building
• Profile Creation
• Blog Comment
• Link Clocking
• Amazon Affiliate Marketing
• How to find product
• Find products that bring sales
• How to set up Affiliate Marketing blog that generates sales
• Tools and plugin set up
• How to find Adv .
Module 10
• GEN AI Algorithm
• Open AI
• GPT 4
• GPT-4o
• How to Master ChatGPT?
• What is prompt Engineering?
• Key Technique of Prompt Writing
• Types of Prompts for ChatGPT
• Keyword Strategy and Prompt for SEO
• Blog writing prompt
• Social Media ChatGPT Prompts
• Meta Ads Prompts
• Creative and Engaging Content Idea Generator
• Instagram Growth Automation
• Social Media Content Idea Generator
• Google Ads Prompts
• Top LLM Models Top Websites/Apps (Other than ChatGPT)
• Image Generation
• Video Generation
• Text to Video Generation
• Tools to Edit Images
• Voice Generation
• Open AI
• GPT 4
• GPT-4o
• How to Master ChatGPT?
• What is prompt Engineering?
• Key Technique of Prompt Writing
• Types of Prompts for ChatGPT
• Keyword Strategy and Prompt for SEO
• Blog writing prompt
• Social Media ChatGPT Prompts
• Meta Ads Prompts
• Creative and Engaging Content Idea Generator
• Instagram Growth Automation
• Social Media Content Idea Generator
• Google Ads Prompts
• Top LLM Models Top Websites/Apps (Other than ChatGPT)
• Image Generation
• Video Generation
• Text to Video Generation
• Tools to Edit Images
• Voice Generation
Module 11
• Local hosting setup. Install WordPress on PC or Mac computer & on server
• Navigate around the WordPress dashboard, know what everything does and how to use it.
• Learn the features of WordPress
• Create pages and posts & understand its difference.
• Create custom menus and navigation systems for visitors and search engines.
• Terminologies & its use, post categories and tags.
• Configuration of WordPress site
• Plugins & themes. How to find/install them.
• Create a static homepage & blog page
• Navigate around the WordPress dashboard, know what everything does and how to use it.
• Learn the features of WordPress
• Create pages and posts & understand its difference.
• Create custom menus and navigation systems for visitors and search engines.
• Terminologies & its use, post categories and tags.
• Configuration of WordPress site
• Plugins & themes. How to find/install them.
• Create a static homepage & blog page
Module 12
• What is reputation
• What is corporate reputation
• How corporate reputation is built
• Need of ORM
• Why a company needs ORM
• How to understand ORM
• Benefits of ORM
• Live cases of non-ORM
• Reputation management steps
• What and where to monitor
• How to protect reputation
• ORM tools
• What is corporate reputation
• How corporate reputation is built
• Need of ORM
• Why a company needs ORM
• How to understand ORM
• Benefits of ORM
• Live cases of non-ORM
• Reputation management steps
• What and where to monitor
• How to protect reputation
• ORM tools
Module 13
• Whatsapp business API Concept Understanding
• Customer database management
• Campaign Planning and designing
• Template Designing
• Insights and Reports
• Customer database management
• Campaign Planning and designing
• Template Designing
• Insights and Reports
Module 14
• Introduction to Amazon E-commerce
• Product Listing Optimization
• Amazon Fulfillment Strategies
• Inventory Management and Pricing Strategies
• Introduction to Amazon Advertising
• Customer Service and Reviews
• Advanced Strategies and Future Trends
• Understanding Reconciliation in E-commerce
• Building a Brand and Long-Term Success
• Product Listing Optimization
• Amazon Fulfillment Strategies
• Inventory Management and Pricing Strategies
• Introduction to Amazon Advertising
• Customer Service and Reviews
• Advanced Strategies and Future Trends
• Understanding Reconciliation in E-commerce
• Building a Brand and Long-Term Success
Module 15
• Group-Based Learning Approach
• Real-World Project Assignment
• Project Audit & Issue Identification
• Strategic Planning & Solution Design
• Objective of the Module
• PPT Presentation Preparation
• Pitching to Industry Experts
• Performance Evaluation
• Recognition & Reward
• Real-World Project Assignment
• Project Audit & Issue Identification
• Strategic Planning & Solution Design
• Objective of the Module
• PPT Presentation Preparation
• Pitching to Industry Experts
• Performance Evaluation
• Recognition & Reward
Module 16
• Understanding the Interview Process
• Researching the Company and Role
• Building a Professional Resume and Cover Letter
• Answering Common Interview Questions
• Non-verbal Communication
• Mock Interviews and Role-Playing
• Salary Negotiation and Job Offers
• Post-interview Etiquette
• Researching the Company and Role
• Building a Professional Resume and Cover Letter
• Answering Common Interview Questions
• Non-verbal Communication
• Mock Interviews and Role-Playing
• Salary Negotiation and Job Offers
• Post-interview Etiquette
Tools You Will Learn
Why You Should Not Miss this Course?
76% of business owners who took our course and mastered digital marketing strategies experienced revenue growth within 12 months.
Take advantage of a FREE consultation for your business in classroom training throughout the program.
Take advantage of a FREE consultation for your business in classroom training throughout the program.
Real-World Case Studies
Improve Decision making
Proven Scalability
AI based Modules
Chief Trainer & Mentor
Bhautik Sheth
Bhautik Sheth has over 20+ years of experience and holds MCA, MBA (Marketing), PGDBM, PGDRM, PGDID, and BSc degrees. He is pursuing a PhD in the management.
He offers his service as ATL Mentor of Change for Atal Innovation Mission (AIM) under Niti Aayog, Government of India.
He is a Board of Studies (BOS) member at GTU School of Management, VNSGU, Vanita Vishram University, and Sardar Vallabhbhai Global University.
He has worked as a consultant with more than 120 companies, including brands like Hari Krishna Exports, Dholakia Foundation, HLE Glascoat, Ajay’s, Banglalink (Bangladesh), Paladiya Brother, Concept Investwell, Jalaram Khichdi, Nirmal Hospital, Vijay Dairy, Way2Wealth Securities, AnitaDiamonds, Premier Looms, Eyesdeal and many more.
In-house Trainers
Our Students from Professional Background
Startup owners or family business representatives – our students don’t just complete the course; they reinvent how they do business. They re-strategise their marketing plan and transform clicks into loyal customers.
Since 2014, in addition to college students, 34% of business owners have joined our program. Family business representatives comprised 29% of the participants. 19% of professionals started their own agency, and 17% joined a job.
After Course Success Record for Classroom Program
Our students excel across a wide range of focus areas, reflecting their unique passions and goals. From advanced research in emerging fields to mastering practical skills for industry success, they explore opportunities that align with their ambitions.
6,000 EURO
Monthly
International
Top Salary
45,000 Rs
Monthly
Monthly
India Top Salary
Business Owners Joined the Course
Dharmesh Mehta
Artham Finserve
Ritesh Moradia
Shaligram Group
Poorva Varnamia
Jalaram Khichdi
Students Who Started Agency
Nikhil Bajaj
Underscore Media
Manthan Madrasi
Boulevard Digital Marketing
Nilomi Mehta
Good Old Geek
One-on-One Business Mentoring
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Get Industry Verified Certificates
The industry has well accepted our certificates for over 10 years, and they carry higher credentials for your first job in digital marketing.
Prepare to appear and achieve international certificates offered by Google, Meta, Hubspot, Semrush etc.
Prepare to appear and achieve international certificates offered by Google, Meta, Hubspot, Semrush etc.
Google Certificates
Meta Certificates
Hubspot Certificates
Semrush Certificates
Yoast Academy
Client Pitching Contest
Testimonials
Listen to what our trainees from the classroom training program say about us.
Our Trainers' Global Industry Exposure
FAQs
Digital marketing is the need of the time. Suppose you are a college student, a working professional, an entrepreneur, or a businessperson. In that case, you must know how to grow the business or create your career in the world’s fastest-growing industry.
iVIPANAN is the only institute that offers the most updated modules. Our students learn the latest algorithms and online platform changes. Because of our agency model, students learn by working on live projects. Our chief trainer, Bhautik Sheth, is known as OG of digital marketing, and hence, students get great exposure.
No. The only thing required is a passion to learn marketing and basic knowledge of technology. If you are tech-savvy, you will love working in this field.
The duration of the course is six months, including a three-month internship.
Yes, we do offer online LIVE sessions. No pre-recordings. Please get in touch with us at +919825656211 for batch details.
Yes we do. They get to learn step-by-step focusing on their business during the program. Not only that, they also get a complimentary consulting session with Bhautik Sheth.
No. This is the skill enhancement program and not an academic program. The interviewers in this industry check the candidate’s knowledge and hence we make our trainees knowledgeable enough to crack the interviews.
Of course! If you have your own business, you will practice on your platforms during the course period. Selected trainees work with our team of experts at our office on our clients’ live projects for 3 months during the course.
iVIPANAN is a reputed name in the industry. The corporate wants people with practical knowledge to recruit. With a basic academic degree and this certificate, you have the brightest chance of getting selected in any company.
Yes. We provide job assistance to those who opt for it. To date, all our trainees who needed jobs have been placed in reputable companies.
You can pay the fees in 2 instalments.
You will get the certificate for iVIPANAN after completing your course. With that, you will take Meta and Google’s online exams to avail of their certificates.
You will get soft copies of each module throughout the duration of the program.
What if I remain absent during the sessions? How will I learn the missed topics?
We provide pre-recorded videos on demand to the students for the missed topics. Please be aware that we may not have every topic’s recording as the course content is dynamic, and topics introduced newly may not have recorded videos.
What if I remain absent during the sessions? How will I learn the missed topics?
We provide pre-recorded videos on demand to the students for the missed topics. Please be aware that we may not have every topic’s recording as the course content is dynamic, and topics introduced newly may not have recorded videos.
You get a total of eight months to complete the course. You can join any of the immediate following batches. The admission is non-transferable, and no other person can continue or join the batch in between.
Grow with us
Our comprehensive training solutions equip college students, professionals, business owners and startup entrepreneurs with the knowledge and skills necessary to navigate the complexities of the digital age.
