Online Program
Master in Digital Marketing with Gen AI Online Program
Ready to take your career or business to the next level? Our 3-month online training program in Generative AI with 1- month internship on live project for Digital Marketing is here to guide you every step of the way. Whether you’re a working professional, entrepreneur, student, or business owner, this hands-on course is designed to help you stand out online, fine-tune your campaigns, and see real results.
Training Modules
Module 1
• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
Module 2
• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
Module 3
• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
Module 4
• Importance of SEO for WordPress websites
• Fundamentals of WordPress CMS+-
• Installing and configuring essential SEO plugins
• Optimizing content for target keywords with AI
• Titles, meta descriptions, headers, and body text
• Importance of keyword placement and density
• Creating and optimizing pillar content and blog posts
• Crafting SEO-friendly URLs
• Optimizing images with alt text and proper file names
• Incorporating structured data and schema markup
• Optimizing XML sitemaps and robots.txt files
• Managing 301 redirects and avoiding duplicate content issues
• Fundamentals of WordPress CMS+-
• Installing and configuring essential SEO plugins
• Optimizing content for target keywords with AI
• Titles, meta descriptions, headers, and body text
• Importance of keyword placement and density
• Creating and optimizing pillar content and blog posts
• Crafting SEO-friendly URLs
• Optimizing images with alt text and proper file names
• Incorporating structured data and schema markup
• Optimizing XML sitemaps and robots.txt files
• Managing 301 redirects and avoiding duplicate content issues
Module 5
• Overview of Google Analytics: Purpose and benefits
• Setting up a Google Analytics account
• Installing the tracking code on your website
• Understanding the Google Analytics Interface
• Navigating the Google Analytics dashboard
• Overview of key reports: Audience, Acquisition, Behaviour, and Conversions
• Customizing the dashboard for quick access
• Tracking and Measuring Website Traffic
• Understanding user metrics: Sessions, users, pageviews, and engagement
• Analyzing traffic sources: Direct, organic, referral, and paid
• Segmenting audiences by demographics, and behaviour
• Setting Up Events
• Defining and creating Custom Events in Google Analytics
• Tracking conversions: Form submissions, purchases, etc.
• Analyzing conversion paths and funnels
• Setting up a Google Analytics account
• Installing the tracking code on your website
• Understanding the Google Analytics Interface
• Navigating the Google Analytics dashboard
• Overview of key reports: Audience, Acquisition, Behaviour, and Conversions
• Customizing the dashboard for quick access
• Tracking and Measuring Website Traffic
• Understanding user metrics: Sessions, users, pageviews, and engagement
• Analyzing traffic sources: Direct, organic, referral, and paid
• Segmenting audiences by demographics, and behaviour
• Setting Up Events
• Defining and creating Custom Events in Google Analytics
• Tracking conversions: Form submissions, purchases, etc.
• Analyzing conversion paths and funnels
Module 6
• What is Search Engine marketing?
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads
Module 7
• Open AI
• GPT – 4
• GPT – 4o
• What can GPT-4o do?
• How to Master ChatGPT?
• How does ChatGPT work?
• Types of Prompts For ChatGPT
• Fill-in-the-blank vs. Open-ended prompts
• Keywords Strategy for SEO
• Keywords Prompt with Example
• Blog writing prompt
• Meta Description prompt
• Headline Generating for Landing Page
• Optimizing CTA: Examples and Explanations
• Social Media ChatGPT prompts
• Buyer Pains and Desires Identification for Facebook Ads
• Creative and Engaging Content Idea Generator
• Instagram Growth Automation
• Social Media Content Idea Generator
• GPT – 4
• GPT – 4o
• What can GPT-4o do?
• How to Master ChatGPT?
• How does ChatGPT work?
• Types of Prompts For ChatGPT
• Fill-in-the-blank vs. Open-ended prompts
• Keywords Strategy for SEO
• Keywords Prompt with Example
• Blog writing prompt
• Meta Description prompt
• Headline Generating for Landing Page
• Optimizing CTA: Examples and Explanations
• Social Media ChatGPT prompts
• Buyer Pains and Desires Identification for Facebook Ads
• Creative and Engaging Content Idea Generator
• Instagram Growth Automation
• Social Media Content Idea Generator
Modules
Module 8
• Role of social mediaFacebook
• Meta platforms
• Business page
• Optimizing FB page
• Key features
• Store location
• meta business suit
• Meta platforms
• Business page
• Optimizing FB page
• Key features
• Store location
• meta business suit
Module 9
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
Module 10
• Sharing Reels across your Instagram feed and Stories
• Understanding the purpose and power of Reels
• Navigating the Reels interface
• Crafting a compelling Reels strategy: Content themes and goals
• Scripting and storyboarding for short-form content
• Utilizing trends and challenges to increase visibility
• Selecting trending and relevant music tracks
• Syncing music with video for maximum impact
• Using original audio and voiceovers to enhance storytelling
• Utilizing Reels Insights to track performance and adjust tactics
• Understanding the purpose and power of Reels
• Navigating the Reels interface
• Crafting a compelling Reels strategy: Content themes and goals
• Scripting and storyboarding for short-form content
• Utilizing trends and challenges to increase visibility
• Selecting trending and relevant music tracks
• Syncing music with video for maximum impact
• Using original audio and voiceovers to enhance storytelling
• Utilizing Reels Insights to track performance and adjust tactics
Module 11
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
Module 12
• Importance of video optimization for visibility and growth
• Understanding the YouTube algorithm and its impact on content discovery
• Crafting compelling, keyword-rich titles
• Balancing searchability with viewer interest
• Analyzing competitor titles for inspiration and trends
• Designing eye-catching thumbnails that drive clicks
• Best practices for thumbnail text, imagery, and branding
• Structuring descriptions for SEO and viewer engagement
• Including relevant keywords, timestamps, and links
• Adding cards to promote related videos and playlists
• Designing effective end screens to boost watch time and subscriptions
• Cross-promoting content to increase viewer retention
• Video Content Optimization
• Crafting strong video intros to capture attention
• Structuring content to maintain viewer interest and engagement
• Encouraging likes, comments, and shares within the video
• Understanding the YouTube algorithm and its impact on content discovery
• Crafting compelling, keyword-rich titles
• Balancing searchability with viewer interest
• Analyzing competitor titles for inspiration and trends
• Designing eye-catching thumbnails that drive clicks
• Best practices for thumbnail text, imagery, and branding
• Structuring descriptions for SEO and viewer engagement
• Including relevant keywords, timestamps, and links
• Adding cards to promote related videos and playlists
• Designing effective end screens to boost watch time and subscriptions
• Cross-promoting content to increase viewer retention
• Video Content Optimization
• Crafting strong video intros to capture attention
• Structuring content to maintain viewer interest and engagement
• Encouraging likes, comments, and shares within the video
Module 13
• What is inbound marketing
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model
Chief Trainer & Mentor
Bhautik Sheth
Bhautik Sheth has over 18 years of experience and holds MCA, MBA (Marketing), PGDBM, PGDRM, PGDID, and BSc degrees. He is pursuing a PhD in the management.
He offers his service as ATL Mentor of Change for Atal Innovation Mission (AIM) under Niti Aayog, Government of India.
He is a Board of Studies (BOS) member at GTU School of Management, VNSGU, Vanita Vishram University, and Sardar Vallabhbhai Global University.
He has worked as a consultant with more than 120 companies, including brands like Hari Krishna Exports, Dholakia Foundation, HLE Glascoat, Ajay’s, Banglalink (Bangladesh), Paladiya Brother, Concept Investwell, Jalaram Khichdi, Nirmal Hospital, Vijay Dairy, Way2Wealth Securities, AnitaDiamonds, Premier Looms, Eyesdeal and many more.
In-house Trainers
Tools You Will Learn
Glimpse of our Corporate Training
Malaysia University Of Science & Technology,KL
Malaysia.2012
Banglalink Telecom, Dhaka,
Bangladesh, 2022
Hari Krishna Diamonds (HK)
Mumbai, 2023
Adani Ports SEZ,
Hazira,2014
After Course Success Record
Our students excel across a wide range of focus areas, reflecting their unique passions and goals. From advanced research in emerging fields to mastering practical skills for industry success, they explore opportunities that align with their ambitions.
6,000 EURO
Monthly
International
Top Salary
45,000 Rs
Monthly
Monthly
India
Top Salary
Top Salary
Get Industry Verified Certificates
When you complete the course, you’ll earn an industry-verified course completion certificate that highlights your expertise. For over 10 years, our certifications have been trusted and valued by the industry, giving you a clear edge as you step into your digital marketing career.
We’ll also prepare you to earn international certifications from Google, Meta, HubSpot, SEMrush, and more, helping you build strong credentials and unlock exciting opportunities.
Google
Certification
Certification
Meta
Certification
Hubspot
Certifications
Program Details
Duration
12
weeks
weeks
Hour
48
hours
hours
Live session
Join Live –
No prerecorded session
No prerecorded session
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